SEO Company - About us


The personnel at SEO - Search Engine Optimisation (SEO) have been optimising websites since 1999. With the playing field constantly changing and the competitive arena getting progressively more crowded, it is essential that business owners stay one step ahead of the crowd. We are just the company to keep you there.

SEO offers full-service search engine optimisation and search engine placement services for companies that rely on their Web site for exposure, sales, marketing, and e-business. Our services generate significant increases in new targeted traffic, the return on investment is almost immediate. SEO will give your company an edge over your competitors, we focus on cutting-edge technologies that are proven to deliver results.

SEO merged with BMCMedia to form offshoot BMCOptimise from August 2001 - 2003, but in May 2003 broke away to be a standalone company. Since this time, we have worked on many different campaigns and company websites from various industry backgrounds.


The two principals of the business are:

John Bolakis - Executive Director

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John founded the company in 1999 and is one of the foremost experts on SEO in this region, consistently keeping an eye on the latest search engine trends, new algorithms and market changes. John is also responsible for creating search engine strategies through to implementing and measuring successful SEO campaigns along with the technical staff that reside at SEO.

Prior to initiating SEO, John worked at CIA, now known as Enetica, for 2 years. Within his first 12 months, CIA enjoyed a 100% increase in revenue and deduction of all bad debtors. John specialised in Sales and Account management as General Manager, responsible for assisting small to medium sized offline businesses join the growing Ecommerce business community as well as maintaining and growing revenue and managing key accounts.

Before that he was CTO and co-founder of OzSat for several years, a start-up venture that aimed to redistribute multilingual European and Asian digital programming via satellite services outside the existing local infrastructure, currently governed by Telstra, Foxtel and Optus. He has also held sales and technical roles in other telecommunication businesses prior to 1997, including managing and deploying 2-way radio communication networks at SOPA with Bear Communications, as well as selling analogue and digital mobile phones via then Optus corporate reseller, First Netcom.


Carl Cristie Bischoff - Executive Director

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Carl is responsible for overseeing operations and managing the team of SEO engineers and Marketers. He is a Search Engine Marketing specialist with a strong focus on Web Analytics and site conversion; also responsible for handling major accounts across the region.

Carl is an entrepreneur with extensive experience in interactive and online media, he is passionate about the Internet and the freedom of information it has brought the global community.

Prior to joining SEO, Carl worked at RedSheriff specialising in Web Analytics as Technical Account Director South Asia, responsible for maintaining and growing revenue for the region and managing key accounts. Before that he was CTO and co-founder of GIV Direct the local reseller of Akamai edge delivery services and specialist in online delivery of video and audio. He has also managed his own Web development business and prior to the WWW going public Carl worked in Multi-media and the Music business.