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Google Takes Over the World in 2014
Kevin Ryan treated AD:TECH attendees to a mockumentary video that
takes a look back at the growth of Google from the year 2014.
The video
http://www.broom.org/epic/ is entertaining, thought-provoking, ridiculous
and scary, all at the same time. Worth the eight minutes it takes
to watch.
MSN Experimenting With Search Results Clustering
Yup, search result clustering is still hot, or at least warm. Now
MSN is getting in on the act with a new clustering tool from their
sandbox. You can check out SRC (Search Result Clustering) at http://wsm.directtaps.net/default.aspx
.
Run a search -- I searched for chips. The clustering divided out
the search results into a huge number of categories -- poker chips,
casino chips, mod chips, potato chips, buffalo chips (buffalo chips?)
-- and then into a couple of odd clusters I wouldn't have expected:
virgin oil and low prices.
In addition to MSN you have a couple of other search options to
try this clustering technology with -- MSNBC and the beta of MSN's
search. I searched for "White House" on MSNBC and got
an interesting mix of clusters, including President Bush (who was
just ahead of Chris Matthews as a cluster), justice department,
answering questions, and Bush Administration.
Some of the clusters had blue + signs next to them, indicating sub-clusters,
but when I tried to get these to open in Firefox it didn't work.
http://www.researchbuzz.org/msn_experimenting_with_search_results_clustering_.shtml
Google To Let Advertisers Target Sites
Google is beta testing a new feature for AdWords that will allow
advertisers to choose which sites their ads will appear on - Site-Targeted
Ads. They explain the program with the following statements:
‘Since Google first introduced AdWords, advertisers have
asked us for the ability to run their ads on specific websites.
Site targeting gives our users that ability, while also allowing
their ads to compete for ranking with traditional keyword-targeted
AdWords ads. It's one more tool that AdWords advertisers can use
to bring their message to highly-targeted groups of web users.
Site targeting isn't available yet. We're currently running a beta
test of site-targeted campaigns with just a few advertisers. We
expect to make site targeting available to all AdWords advertisers
in the near future.'
Google is taking a big step toward becoming an online banner-advertising
network as the market for brand ads heats up.
Beginning now, the search giant will start allowing advertisers
to display animated image ads on third-party partner sites - a first
for Google and a departure from company founders' early stance against
such web advertising. (Google itself still shows only text ads on
its site.)
Google will also allow advertisers to designate on which third-party
websites their ads will appear, whether it's large partner sites
like The New York Times or smaller pages.
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