QUESTION: What are the Weights of the
Various Aspects of Google's Algorithm?
Taken from a key member panel KeywordRanking Search
Engine Marketing Open Forum at AD:TECH
This question brought a chuckle from the panel,
as it's something of the million dollar question of search marketing.
Basically, if you knew you could optimize sites perfectly every
time.
There are a few basics that stand out though.
Mike Grehan indicated that he thinks Google's Page Rank method of
determining a site's relevance is a smoke screen, which won a nervous
guffaw from an audience member who clearly thought his statement
to be heresy and who expected the Google police to come crashing
through the ceiling to cart Mike off to Google headquarters for
execution.
Mike suggested that those interested in the factors that have the
most relevance to Google's algorithm read his article "Link
Equity Explained."
Anchor text, he said, plays the most significant role in Google's
algorithm, and reiterated that links from authority sites are vital
to high rankings.
Heather Lloyd-Martin suggested that one way you generate these links
from authority sites is to create great content for your site.
Ben Wills cited statements from Google where they said that they
test at least a dozen algorithm factors every update cycle, and
keep about half of these factors in place. There are several hundred
factors he said that Google uses to determine ranking.
He also mentioned the importance to your rankings of including your
researched keywords in your title tags and the link text in your
linking campaigns.
Andy Beal said that you must know your target audience well and
be certain of the words they use when searching for the products
or services you offer. Know your goals and what you're targeting,
he said.
Saying of the Week; - Press On
Nothing in the world can take the place of Persistance.
Talent will not;
Nothing is more common than unsuccessful people with talent.
Genius will not;
Unrewarded genius is almost legendary;
Education will not;
The world is full of educated derelicts.
Persistence and Determination alone are omnipotent.
- President Calvin Coolidge
Rap Up;
That's it for this week, please send through more
and feedback, till next enjoy.
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