 SEO Max Your ROI Newsletter, 8th August 2005, p1
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Hi All
Busy times online here is what i have found of interest out there; MSN details new paid search product "MSN Keywords" first component of MSN Adcentre, News Corp says it is going to buy remaining shares in realestate.com.au, Google's next publicity stunt Google Maps goes Lunar, they are also testing longer Adwords descriptions, and have introduced changes including simplified keyword states and quality-based minimum bids , JupiterMedia sells ClickZ and Search Engine Watch, Yahoo does third update for the year.
MSN Paid Search Component Unveiled;
MSN has a name and expected due date to its in-utero keyword bid management platform. The product is a critical component of the portal and its strategy going forward.
The paid search offering will be called MSN Keywords and launch in a closed beta come October, a spokesperson said. The pilot will be limited to 500 invitation-only marketers. The details come on the heels of Ask Jeeves' heralding its own sponsored listings platform.
MSN's paid search product will be the first component of MSN adCenter, a broad toolset that will enable ad placement throughout the whole network. In March, Microsoft demonstrated how adCenter would work, and said a keyword bidding tool would be its first component.
A version of MSN Keywords is now being tested in Singapore and France, Microsoft said.
Until the wide release of the Keywords product, MSN will continue to rely on rival Yahoo! to provide pay-per-click listings alongside its search results. Their agreement expires Mid 2006.
Microsoft shares details of the PPC platform amid buzz over a similar product from Ask Jeeves, announced Monday. AJ parent InterActiveCorp hopes the offering will eventually replace the syndicated paid search listings it now receives from Google.
Google Map Service Covers Lunar Surface
Thirty-six years to the day since Neil Armstrong and Edwin "Buzz" Aldrin became the first humans to walk on the moon, Google Inc. extended its mapping service to cover the lunar surface. Looking at a buch of dirt and craters doesn't exactly excite me i must say ...
Get this storyabout Google Maps coming to the rescue of a blogger in New York booked for a traffic offense. The traffic officer was claiming in court the road the chap was booked on was one-way traffic, but after whipping out his laptop and finding a WiFi connection in court he proved using Google Maps that the officer was telling porkies and the Judge threw out the case. I guess it won't be long now before we will be able to access the actual live video footage of a given event and time! Big Brother as it turns out, isn't the Government, but GOOGLE!!
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