SEO Max Your ROI Newsletter, 8th August 2005, p2

News Corp.'s Australian business unit said it planned to buy the shares it does not already own in realestate.com.au, the biggest property Web site in Australia, for 120.9 million Australian dollars to expand its online business.
News Corp., based in New York, last month formed a new unit to capture a share of the surge in Internet advertising, and agreed to buy Intermix Media, which owns more than 30 marketing and entertainment Web sites, for $580 million

The ex King of Dial-Up has survived the merger with Time Warner and now wants to become the King of Broadband. This is the bet the company move away from subscription content to free ad supported model.

SergSergey Gridasov, of St. Petersburg, Russia, registered googkle.com, ghoogle.com, gfoogle.com and gooigle. The Web search leader filed a complaint with the NAF on May 11, claiming legal rights to Web addresses bearing a close resemblance to google.com, which it registered in late 1999.

Julie Roehm has more than $2 billion to spend this year, and the way she's been spending it worries executives at News Corp., the Washington Post Co., and virtually every other media company on the planet. As Chrysler's director of marketing communications, Roehm, 34, oversees a budget that Advertising Age ranks as the sixth-largest pool of ad dollars in the nation. She decides how many minutes of the carmaker's commercials appear on networks and cable channels nationwide and how many pages of its ads turn up in magazines like this one and newspapers such as USA Today.
Here's the scary part: Roehm rarely misses a chance to talk about how delighted she is with online advertising. Last year she spent 10% of the budget online; this year she is allotting closer to 18%; next year, she says, she will allocate more than 20%. Do the math: In 2006 roughly $400 million of Chrysler's money that used to go into TV, newspaper, and magazine ads will be spent on the Internet. Says Roehm: "I hate to sound like such a marketing geek, but we like to fish where the fish are."

Yahoo! has acquired Konfabulator, a designer of mini-applications or widgets that flash the weather, show horoscopes and serve other content without the need for an open browser window. The deal was closed last week, but the terms of the purchase were not disclosed. The Washington Post/Associated Press (7/25)