Yahoo Announces upgrade to Search Advertising System

No surprise after losing MSN in the US Yahoo has announced an upgrade to its rather old interface and new analytics offerings. First step is to upgrade core technology and analytics platform then to roll out new marketing campaign interface. No one likes the current interface and one wonders why it has taken them so long to actually do this.
I can't wait is all I can say. We must thank Google for giving away webstats via old Urchin product as now MSN and Yahoo have to follow suit.

MSN AdCenter Opens the door in the US

The new MSN AdCenter has gone live in the US, I will be setting up accounts over the next week so will post some thoughts after i have used it a bit and seen some results. MSN lacks traffic in the US, but the interface and possibilities look great.