dec 14 p6

DoubleClick Exits Site Analytics Biz, Strikes Partnership - ClickZ, December 7, 2004 WOW news for me this one, I spent a couple of years in Web Analytics prior to joining SEO ...
Online ad technology firm DoubleClick will discontinue its SiteAdvance Web site analytics product, and try to migrate its 50 existing clients to new partner Omniture's SiteCatalyst. DoubleClick said it analyzed the analytics market and found its own product wanting. It provided marketing campaign-oriented analytics but wasn't competitive in providing data about site-specific behaviors. - Read the whole story...

Search engines are more different than people think - Jux2
The conventional wisdom is that the major search engines serve up similar results. Our research suggests the opposite: the search engines are far more different than most people think.
For example, what do you suppose is the overlap between the top 10 results on Google and the top 10 results on Yahoo! for the average search term? Most people we asked thought about 70 percent. So did we, until we checked.
The actual overlap is roughly half of that. In tests we conducted using the 500 most popular search terms, on average, Google and Yahoo! shared only 3.8 of their top 10 results.
Even more striking is the distribution of results: fully 30% of the search terms had 2 or fewer overlapping terms, and only 17% had 6 or more overlapping results among the top 10. http://www.jux2.com/stats.html