dec 21 p1

Hi All

Last one for the year hurray here we go then; Disappointing research from comScore and Overture, but holds true for my clients as well; generic search terms drive most buying. SEMPO research indicates Advertisers in the United States and Canada will spend a combined $4.1 billion on search engine marketing this year. Google to convert the public domain of the print libraries of prestige universities like Stanford, Oxford, Harvard, into a digital format that can then be indexed. Anti-spam ruling nets ISP $1.3 billion

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This Weeks Search Engine News

Generic Search Terms Drive Most Buying Challenging the notion that online retailers and marketers should employ trademark-specific keywords, a new study by comScore and Overture finds the majority of consumers make purchases after searching only on general terms.
Conventional search marketing wisdom holds that searchers are more likely to use brand- or product-specific keywords as they grow closer to making a purchase, but the study finds that 83 percent of consumers start their search process with a generic term and only a relatively small percentage later refine their searches with a product-specific query.
The findings offer insight into the buying cycle of consumers that may prompt keyword advertisers to recalibrate their ROI assessments, according to Overture's director of strategic alliances, Diane Rinaldo. more