dec 21 p3

       
 
SEO "Max Your ROI" Weekly Newsletter  
 

------ 21st December 2004, edition ------

   

Google Print: A New Era For The Search Engine When Google said its mission was to make all the world's information searchable, it wasn't kidding. On Monday afternoon the company announced plans to digitize and make searchable portions of the collections of five of the world's leading research libraries. Over the next few years Google will scan and index nearly all the 8 million books in Stanford's collection and the 7 million at the University of Michigan. It will do the same for portions of the New York Public Library and libraries at Harvard and Oxford.

The effort, the largest of its kind ever attempted, will create searchable database of some 50 million titles. Within six years we will be able to view online the full text of a vast assortment of titles in public domain and excerpts from those still under copyright. In each case text will be presented with full bibliographic information and pointers to libraries or online merchants where the books can be found. It's a project of unparalleled scope, one all the more astonishing because Google is underwriting a large portion of it at a cost some estimate to be $10 per title. "Going as fast as we can with the traditional means of doing this, it would take us about 1,600 years to do all 7 million volumes," said John Wilkin, associate librarian at the University of Michigan, where Google co-founder Larry Page received his bachelor of science degree in engineering. "Google will do it in six years. If we were to do this job ourselves, it would probably cost us $600 million. That's just the human cost of preparing the material for scanning, packing it up and sending it out to vendors and then quality-control checking of the results. This is easily a billion-dollar effort. I can't imagine there's anything out there on this scale. Nothing has been conceived on this scale. It's access to a research collection that we never would have dared imagine possible. Anyone with an Internet connection now has access to a vast research library." Google Print

Anti-spam ruling nets ISP $1.3 billion December 19, 2004
A federal judge has awarded an internet service provider more than $US1 billion ($A1.3 billion) in what is believed to be the largest judgment ever against spammers.
Robert Kramer, whose company provides e-mail service for about 5,000 subscribers in eastern Iowa, filed suit against 300 spammers after his inbound mail servers received up to 10 million spam e-mails a day in 2000, according to court documents.
US District Judge Charles R Wolle filed default judgments Friday against three of the defendants under the Federal Racketeer Influenced and Corrupt Organisations Act (RICO) and the Iowa Ongoing Criminal Conduct Act.
AMP Dollar Savings Inc of Mesa, Arizona, was ordered to pay $US720 million ($A944.6 million) and Cash Link Systems Inc of Miami, Florida, was ordered to pay $US360 million ($A472.3 million).
The third company, Florida-based TEI Marketing Group, was ordered to pay $US140,000 ($A184,000).
"It's definitely a victory for all of us that open up our e-mail and find lewd and malicious and fraudulent e-mail in our boxes every day," Kramer said after the ruling.

Kramer's attorney, Kelly Wallace, said he is unlikely to ever collect the judgment, which was made possible by an Iowa law that allows plaintiffs to claim damages of $US10 ($A13) per spam message. The judgments were then tripled under RICO.
"We hope to recover at least his costs," Wallace said.
AP

   
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