dec 7 p2


SEO "Max Your ROI" Weekly Newsletter

------ 7th December 2004, edition ------

Searching Smarter, Not Harder using Topic Maps Wired, November 30, 2004
Databases and search engines provide instantaneous access to endless information about anyone or anything, but the search results often include as many misses as hits. To generate more-relevant answers, organizations including the federal government are using topic maps to index their data.
?? search engines such as Google could take advantage of topic maps to increase the accuracy of web search without any changes to the web pages they are indexing. He said the Open Directory Project is already taking advantage of topic maps"
" ... topic maps would allow a LexisNexis query of the word "Iowa" to differentiate between the University, the state and the jurisdiction. "It makes sense to present the multiple choices (of context) before returning all of the results,".... ? Read the whole story...

A look inside the world of search from the people of Yahoo! An Interview with Tim Converse
JQ: You've said that your group is charged with content classification. What exactly is content classification and why is it important to search?
A: Well, the more we know about documents the better. So part of what the Classification group does is label web pages and sites, or put them into categories. And while I can't get into specifics about the categories we use, a big part of this is trying to detect who's spamming us--or trying to trick us into ranking their sites higher in our search results.
Our classification code gets deployed in the Content system, which does the crawling and indexing to build search indexes that we end up serving queries from. That's mainly for our own group YST [Yahoo! Search Technology], which handles the back end of web search, but we also provide data to other groups, including Image Search.
My group also writes tools to interact with the Content system. We can query it in all sorts of ways to find out what's happening with particular sites or URLs. This is a challenge because the Content system is very distributed and heterogeneous. Read the rest of this interview

China censors Google News (November 30 2004) Interfax reports that Google's new service has been inaccessible in China for more than a week.
Interfax adds that the service is still available through the use of proxy servers, a clear indication that it has been blocked by the authorities.
The Google news search engine and news aggregator gives Chinese searchers access to uncensored news from all over the world, something the Chinese dictatorship fears more than anything else in the world.
In September Pandia reported on Google giving in to Chinese authorities by excluding some sites from the news listings presented to Chinese searchers. It didn't help.
China's road towards internationalization and market based capitalism makes the demand for freedom of speech stronger and stronger. Indeed, other countries in the region that have followed this path have ended up as democracies, including Taiwan and South Korea.
The Chinese censorship is another clear indication of the Internet's power as a political equalizer, meaning that search engines like Google and Yahoo! are not only important tools for knowledge diffusion, but for democratization as well.

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