dec 7 p3
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SEO "Max Your ROI"
Weekly Newsletter |
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------ 7th December 2004, edition ------
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Lycos Anti-Spam
Campaign Withdrawn The well-intentioned and
perhaps overly-aggressive (and quite possibly illegal) campaign
by Lycos Europe to create a distributed computing network
of users that would collectively execute denial of service
attacks on alleged spam server sites has been taken down,
according to eCommerce
Times. A Lycos Europe statement said that the campaign
had already served its purpose by raising awareness. But Lycos
experienced problems when the alleged spammers redirected
their own addresses to Lycos's servers, effectively focusing
a! t least some of the denial of service attack on itself.
Lycos denied this was the reason it stopped the campaign.
The Lycos Europe site was also reportedly defaced with threats
implying that people participating in the denial of service
attack - by downloading the Make Love Not Spam screensaver
- would be reported to their respective internet service providers.
Meta-Search Engine Integrates
PPC And Local Search Rather
than build an index of the entire Internet from the ground
up, meta-search sites like WiderSearch.com create an umbrella
of results from a number of different search engines.
WiderSearch.com
accomplishes its meta-search tasks using a proprietary search
methodology that examines the relevance assigned to an individual
listing result by different search engines and creates a consolidated
view of the results, reordered based on WiderSearch's refined
relevance algorithm. WiderSearch competes with other meta-search
sites like Search.com and Mamma.
"We made a decision to serve today's mass market in search.
The vast majority of users conduct simple searches without
a location parameter or specialized search query. However,
they often become frustrated by results that are not trustworthy,
accurate or complete. WiderSearch tries to smooth the rough
edges of traditional search and deliver better, more relevant
results.", Mr. Tadie said.
A Search Engine For Your
Television CNet Google, Microsoft and Yahoo
are all working to bring search to a TV screen near you.
Google's project for TV search is ultra-secretive; only a
handful of broadcast executives have seen it demonstrated
so far. To build the service, the company is recording live
TV shows and indexing the related closed-caption text of the
programming. It uses the text to identify themes, concepts
and relevant keywords for video so they can be triggers for
searching. Read
the rest of this article
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