dec 7 p3

       
 
SEO "Max Your ROI" Weekly Newsletter  
 

------ 7th December 2004, edition ------

   

Lycos Anti-Spam Campaign Withdrawn The well-intentioned and perhaps overly-aggressive (and quite possibly illegal) campaign by Lycos Europe to create a distributed computing network of users that would collectively execute denial of service attacks on alleged spam server sites has been taken down, according to eCommerce Times.
A Lycos Europe statement said that the campaign had already served its purpose by raising awareness. But Lycos experienced problems when the alleged spammers redirected their own addresses to Lycos's servers, effectively focusing a! t least some of the denial of service attack on itself. Lycos denied this was the reason it stopped the campaign. The Lycos Europe site was also reportedly defaced with threats implying that people participating in the denial of service attack - by downloading the Make Love Not Spam screensaver - would be reported to their respective internet service providers.

Meta-Search Engine Integrates PPC And Local Search Rather than build an index of the entire Internet from the ground up, meta-search sites like WiderSearch.com create an umbrella of results from a number of different search engines. WiderSearch.com accomplishes its meta-search tasks using a proprietary search methodology that examines the relevance assigned to an individual listing result by different search engines and creates a consolidated view of the results, reordered based on WiderSearch's refined relevance algorithm. WiderSearch competes with other meta-search sites like Search.com and Mamma.
"We made a decision to serve today's mass market in search. The vast majority of users conduct simple searches without a location parameter or specialized search query. However, they often become frustrated by results that are not trustworthy, accurate or complete. WiderSearch tries to smooth the rough edges of traditional search and deliver better, more relevant results.", Mr. Tadie said.

A Search Engine For Your Television CNet Google, Microsoft and Yahoo are all working to bring search to a TV screen near you.
Google's project for TV search is ultra-secretive; only a handful of broadcast executives have seen it demonstrated so far. To build the service, the company is recording live TV shows and indexing the related closed-caption text of the programming. It uses the text to identify themes, concepts and relevant keywords for video so they can be triggers for searching. Read the rest of this article

   
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