feb 3 p3

       
 
SEO "Max Your ROI" Weekly Newsletter  
 

------ 3rd February 2005, edition ------

   

Google France has lost a trade mark action brought by hotel chain Le Meridien Hotels and Resorts. source Out-Law.com

"Google France has lost a trade mark action brought by hotel chain Le Meridien Hotels and Resorts over the search engine's AdWords keyword advertising service. According to reports, Google is planning to appeal.

AdWords allows advertisers to sponsor particular search terms so that, whenever that term is searched for, the advertiser's link will appear next to the search results.

A French regional court last week ordered Google's French subsidiary to stop triggering adverts when users enter searches for Meridien, Le Meridien or combinations of these with the words "resort" or "hotel" if the adverts would infringe the registered trade marks of Le Meridien.

Google's profit surges
Feb 02 09:47 Dow Jones Newswires
Google's fourth-quarter net income surged as the company expanded and continued to see advertising growth in and strong traffic.
The internet search giant said fourth-quarter net income rose to $US204.1 million ($263 million), or US71¢ a share, from $US27.3 million, or US10¢ a share, a year earlier.
Analysts polled by Thomson First Call, on average, expected the company to earn US77¢ a share. However, First Call's forecast isn't directly comparable to Google's bottom-line figure.
Google's shares surged about 5 per cent to $US201.69 in after-hours trading. Shares of Google, which went public in August in a heavily anticipated offering, closed the regular session at $US191.90
Google's fourth-quarter revenue more than doubled to $US1.03 billion from $US512.17 million a year earlier. Analysts expected revenue of $US591 million, excluding traffic-acquisition costs of $US378 million.

Earlier on Tuesday, Microsoft officially launched its own search engine, raising concerns that the additional competition could hurt Google's market share.
Google said it saw growth throughout the year both in its domestic business and internationally, on Google-owned sites and on the Google Network.
Revenue from Google-owned sites jumped to $US1.6 billion in 2004 from $US792 million a year earlier. The company attributed the rapid growth to increased site visits and to its "accumulated knowledge of how to more efficiently monetise that traffic".

   
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