feb 3 p4

       
 
SEO "Max Your ROI" Weekly Newsletter  
 

------ 3rd February 2005, edition ------

   

Yahoo! reported earnings yesterday and oh, what a quarter it was. In fact, quarterly profits nearly quintupled. How many times a month can one actually use the word "quintupled?"
The Internet bellwether reported net income that rose to $373 million, or 25 cents a share, helped along by its sale of shares in Google. Excluding the gain from the share sale, fourth-quarter net profit rose to $187 million, or 13 cents a share, from $75 million, or 5 cents, last year. Revenue, excluding fees Yahoo! pays to advertising partners, rose to $785 million from $511 million a year earlier.

Revenue derived from marketing services, including branded and Web search advertising, increased by 67 percent to $911 million. Fees revenue, which includes high-speed Internet services provided with SBC Communications, rose 52 percent to $129 million. Listings revenue from businesses including HotJobs rose 15 percent to $38 million.
Yahoo! also reported 8.4 million paying subscribers, up about 800,000 from the third quarter. The company projected that revenue, excluding fees it pays to advertisers, will range from $765 million to $805 million in the current first quarter. For the full year, it said revenues would be $3.37 billion to $3.57 billion.

It looks as though marketers are pushing more of their money from TV to the Web. In fact, Yahoo! CEO Terry Semel said yesterday that he believes that 2004 was the year "in which we witnessed the beginning of a tipping point in advertising" whereby marketers followed consumers right onto the Web. If that is the case, 2005 may be the year that analysts' forecasts of some 25 percent growth in online advertising come to fruition.
For Yahoo!, the news is great. The only thing better, perhaps, is its imminent Broadway debut. What? Yes, Yahoo! hits the Great White Way in March. Stay tuned.

Google releases photo software GOOGLE released free software for organising and finding the hundreds or thousands of digital photos often stored on users' hard drives.

Using technology developed by Picasa, which Google bought last year, the new software will try to make keeping a photo collection and editing pictures simple even for beginners, Picasa general manager Lars Perkins said.
Rather than requiring users to import individual photos from their drives, the Picasa software automatically detects them as they are added - whether sent via email or transferred from a digital camera.
Picasa tries to do away with complexities such as file names and folders. Photos are dumped into one bucket, sorted by date, but the software can quickly pull photos from date ranges or events as requested. In the new version, users will be able to mark the best pictures with a gold star and search only for those.
Picasa initially cost $US29 ($38) but became a free download after its acquisition by Google. Version 2 of Picasa will also be a free download.
The new software will have better tools for restoring colour and removing red eyes.
New editing features include the ability to make the sky bluer; to blur the background and focus on a subject; or to rotate photographs slightly to compensate for any camera tilt. All changes can be reversed, and the software stores different versions without requiring users to perform a "save as" command and rename the file.
Captions are automatically attached to the photo file so that they go with the photo to web sites and CDs.
Picasa is not Google's first venture onto the desktop. Though the company got its start as an internet search engine, Google released in October a desktop search tool that automatically records email, web pages and chat conversations and finds Word, Excel and PowerPoint files stored on the computer.
Picasa 2 is available only for Windows and requires Microsoft's Internet Explorer browser, version 5.01 or higher, or Mozilla Firefox.
The Associated Press


   
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