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Google has
introduced a new link tag the "nofollow" Tag This
is big news for the search engine industry, and it's important
that search engine optimizers and website owners take notice.
Google has introduced a new link tag, and it's ultimately
designed to tell the search engines to ignore the link when
it comes to calculating their algorithm. This new link tag
is called rel="nofollow" and it can be added to
any typical href link. By adding the tag to a link on your
site, you're telling the search engines to ignore it. According
to Google, "From now on, when Google sees the attribute
(rel="nofollow") on hyperlinks, those links won't
get any credit when we rank websites in our search results."
Yahoo!, MSN Search, and other search engines are taking Google's
lead and beginning to recognize this new link tag called the
(rel="nofollow") tag.
Google AdWords API to be
Released to AdWords Advertisers
This might be one of the biggest announcements for the PPC
community in a while. SiliconValleyWatcher.com
reports that Google [is] to provide AdWords API to Advertisers.
The report discusses that this will probably only be available
to larger advertisers at first, as well as 3rd party companies
(none named in report) such as Did-It and Atlas One Point.
What this will allow is the greater flexibility in managing
ones AdWords campaigns, allowing advertisers to write very
customized applications to control an infinite number of possibilities
with price fluctuations. The possibilities are endless with
this, competition, creativity, technological wits and PPC
smarts will all come into play. It should make for an interesting
future for the PPC industry.
The Silicon Valley Watch reports:
For the first time, the search giant will provide its advertisers
with an application programming interface (API), which will
enable them to link their computer systems with Google and
control parts of the mammoth Google ad delivery system. The
API will allow advertisers to self-administer the delivery,
the timing and the price they will pay for their text ads.
This raises the bar in the online advertising market as Google
turns to technology to try and outwit and pull ahead of media
savvy competitors such as Kanoodle and others. Kanoodle says
its average click-through revenue is twice as much as that
of Google’s because it gives online publishers greater
control over what types of advertising is displayed, at which
times, and is better matched to page content or search terms.
The release of the API marks a transition for Google, from
an online services company towards that of an IT platform
for global ad delivery. The types of sophisticated management
tools that will be available from Google and third parties
should also help tie advertisers into its ad network.
It is but a short step from the global delivery of simple
text ads to carrying commercial transactions also. This would
pitch it against companies such as eBay and other online retailers.
SEO offers a complete Google
Adwords management, consulting and setup service.
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