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A range of options are available for web site promotion these include; buying banners on 3rd party sites, email marketing, publishing articles, ezines, newsletters, search engine marketing & link campaigns. SEO can advise on the best website promotion for your business.
The number of websites online boggles the imagination. Statistics show that users go online to research before they buy a product or service.
Promoting your business online on the search engines can yield large volumes of targeted traffic. The 2 main methods are search engine marketing or pay per click (PPC) where you buy clicks; or Natural or Organic search engine rankings campaign, where you optimise your site for top rankings in search results.
The ROI on a Organic Search Campaign will outperform PPC (pay per click) over time. PPC is great whilst you pay but also research shows there is up to 5-6 times the traffic coming from natural search clicks. However the more competing sites there are for the keywords that relate to your business, the more committed you have to be to achieve good results.
Budgets for website optimisation range from a few thousand dollars to tens of thousands, these fees can be amortised over a 12 month period. Learn more about this topic of search engine optimisation here.
A Pay Per Click (PPC) Campaign can be run on the major search engines Google, Yahoo and Ninemsn. There are other sites you can gain exposure on such as Sensis. With these campaigns you decide upon the keywords or keyphrases a end user might be typing in to find your business, you then group these keys and write ads. Once this is done the campaign needs to be setup in the online interfaces of the search engines. It is advisable to get assistance with this process, especially the first time. It is very easy to burn money on PPC and get poor results. Once the campaign is up and running you pay for clicks you get on your ads. Google is by far the dominant search engine currently, but Yahoo and MSN have valuable traffic as well.
Budgets for Paid or PPC search campaigns can start from a few hundred dollars a month to big dollars. You will also incur a setup fee if you get someone to set this up for you, and ongoing monthly management fees. Setup fees can range from $500 to many thousands, ongoing managements fess can be billed hourly or as a percentage of spend if budget is large enough. Note PPC can take up a lot of time, make sure you can allocate the time to get best ROI else outsource the work! If you do outsource the work make sure get references and examples of work, before engaging anyone.
AT SEO the team has been in the online space for many years and has lot of experience promoting businesses online. Web site promotion can you get you great results if your business model fits the space. AT SEO we can consult, setup and manage your online marketing plans, contact us now by filling in the form on the right to discuss your business needs.
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