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Aegis Group,
the UK-based holding company that owns Carat, today said it's
acquiring iProspect, a provider of search
marketing services; the deal is estimated at $50 million.
The move is yet another sign that big marketing services companies
are serious about keeping search services in-house, and are
no longer leaving potential revenues derived from offering
those services at the table.
JupiterResearch estimates that search advertising and related
services will outpace other segments of online advertising
growing from $2.6 billion this year to $5.5 billion in 2009.
Search accounts for more than 30 percent of online advertising
spending in the United States.
The
Lycos top 50 of 2004-12-20 Janet Jackson: Web's Most Wanted
2004
Once again we are reminded of the power of a woman. On the
night of the most significant sporting event for gazillions
of men, one wardrobe malfunction from pop superstar Janet
Jackson and the Web world was turned upside-out. When the
'nasty girl' exposed her breast during the Super Bowl Halftime
Show, it turned into the most-searched event in the history
of the Internet.
Janet Jackson held the number one spot on The Lycos 50 for
only two weeks this year, but she generated more search activity
in those two weeks than any other search topic, and easily
the top search of 2004.
On the day after Ms. Jackson's star-shaped nipple shield
played peek-a-boo with the world, Jackson and the halftime
show received 60 times as many searches as Paris Hilton and
80 times as many searches as Britney Spears. Jackson was searched
50 times for every request for Super Bowl commercials, the
topic that normally dominates on the day after the game. Believe
it or not, users generated over 560 different ways to search
for her, ahem...business.
Jackson remained on The Lycos 50 for 14 consecutive weeks
until she was finally bumped during the week of May 18, when
Nick Berg, the American hostage beheaded by Iraqi militants,
and the War in Iraq dominated Web search activity.
Jupiter: Net Ads to Overtake
Magazines in '07
Jupiter
announced that paid search led the online advertising rejuvenation
of 2004, rising 34 percent in the year. Jupiter's Gary Stein
also predicted the general online ad market would about double
to $16.1 billion in five years, which represents a significantly
slowed growth rate. Paid online display advertising grew 27
percent in 2004 and, combined with paid search, will overtake
magazine advertising in gross billings in 2007. At that point,
online ads will represent one of every 16 dollars spent on
advertising.
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