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For those of you who think search is stagnating think again;
Yahoo is testing new search technology 'Mindset'
The Mindset search allows you to use a slider to specify whether you're doing research or shopping. You can try this beta at http://mindset.research.yahoo.com/ . I searched for whale watching, moving the slider to the left gives you more shoppiing sites whilst to the right research sites. This kind of blows my mind the ramifications for Natural search results are massive, I mean everyone wants to be on the first page of results where will this idea take us? What about applying this idea to Paid search ??
Ask Jeeves has introduced 'Zoom' which offers suggestions to narrow or expand your search.
" By now you know Ask Jeeves search (Teoma) is the only search technology that clusters the web into topical communities in real-time. Zoom examines the relationships between these communities to identify concept clusters that are common or close to the same subject and categorizes them accordingly. This allows us to intuitively understand the meaning of related concepts that current clustering technologies can't.
Zoom is displayed in the right side of the Ask Jeeves results page, categorized into 3 types:
1. Narrow your search ("Zooming In"): view topics that are close to the nucleus or core meaning of your query
2. Expand your search ("Zooming Out"): view topics that are further away from the nucleus but conceptually related
3. Related Names: just to show off…no, really, because they're incredibly useful…you can view names that are conceptually related to the query at hand "
Check it out here, I think it is pretty cool.
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