Keyword Analysis

A well researched keyword strategy is the foundation of any successful online campaign.

Right from the start even when building your website you need a very good understanding of the keys that your target end users are actually typing in to find your product or service. Is 'goldcoast' more popular or do people type in 'gold coast', if you hire out av equipment do people type in 'audio visual hire' or 'rent a projector'. At the end of the day there are often many thousand of keys & keyword variations relating to your business.

This knowledge needs then to be applied to your site and your link popularity campaign. It is critical that the time be spent here as getting this wrong will mean significant lost opportunity, and your competitors taking the business instead! At SEO we utilise in house tools, third party tools and search engine databases to analyse, discover and build an in depth keyword list & strategy for your campaign.