Link Popularity Building helps your website gain higher rankings;
A high number of links pointing to your site assists establish your site as an 'authoritive' site in the search engines eyes. Google uses the term "Page Rank", (see more below) a volume of good quality links will enable you to rank highly in Search Engines with competitive keywords.
Incoming links or inbound links have gained importance in recent times and now must form an integral part of any campaign to achieve high rankings. The major search engines now rely on more 'off-page' factors such as link popularity to assess how 'important' your site is and where it should rank. There are various parameters the search engines evaluate such as; PageRank of the linking site, relevance of the page, keys in anchor text and more.
At SEO we offer analysis, research and consulting services which will, attract new customers to your website, improve search engine performance and build competitive advantage online.
Analysis - a detailed appraisal of where you stand, how you stack up against competitors and where you can improve your link popularity.
Research - comprehensive research into the websites where you will benefit from links. We'll identify and rank hundreds of sites - portals, directories, ezines, blogs and information sources - and tell you the steps you need to take to win links from them.
Full Linking Strategy - we'll do all the work for you. We'll complete the Analysis and Research and implement a linking strategy that will bring long-term benefits to your online business.
Contact a SEO consultant now on +61 2 9560 1010 to discuss your link popularity campaign.
PageRank in Google's own Words
Google explains PageRank as follows (http://www.google.com/technology/):
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."
Contact an SEO consultant to discuss your link popularity campaign.
| 