Hi All
Another few weeks have passed and business goes marching
on in this ever changing field so away we go;
Microsoft to announce search-linked ads to counter Google
and Yahoo, Lycos has announced that it will replace Yahoo!
with the Ask Jeeves/Teoma search engine. Yahoo has been busy
introducing their own Yahoo Web Rank, announcing the renaming
of Overture, its famous pay per click text ad company to Yahoo
Search Marketing Solutions, and is testing "YPN"
a competitor to Google Adsense. Google Responds to Cloaking
Accusations. Microsoft has documented recognition of the importance
of a well designed and optimized site, even suggesting you
should look into hiring a reputable SEO firm to assist you
to do well.
This
Weeks Search Engine News
Microsoft adds search-linked
ads to arsenal
Microsoft will on Wednesday (US time) signal a direct
assault on one of the main profit-generators of Google and
Yahoo when it unveils an advertising service that lets users
link their messages to the results of internet searches.Though
widely expected, confirmation of the software giant's plan
to build its own advertising network around its search engine
will intensify competition in the fastest-growing corner of
the online advertising market. Microsoft officially launched
its own search engine this year, although it has continued
to rely on Yahoo to sell advertising on the service.
Lycos to use Ask Jeeves'
search technology;
Some of us remember the time Lycos had its own search engine.
Much have happened since then.
Lycos used to be one of the Norwegian company Fast's loyal
customers. Since Yahoo! took over Fast's AlltheWeb search
engine, Lycos has been powered by Yahoo's search technology.
Now Lycos has announced that it will replace Yahoo! with the
Ask Jeeves/Teoma search engine.
This only proves that the search engine duopoly -- where Google
and Yahoo! split the search engine world between them -- is
over. MSN has its own search engine. Ask Jeeves is moving
up, and there are new companies, like Gigablast, trying to
become the next Google.
For searchers choice, competition and innovation is a good
thing. We wish them all success!
(Reuters)
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