mar 16 p2

Yahoo introduces its own Web Rank;
What's good for Google is good for Yahoo. The service has launched a system to show the "Web Rank" popularity of pages viewed by those using its toolbar. That's similar to the Google Toolbar's long-standing PageRank meter -- and brings with it some of the same potential problems.
The Google Toolbar PageRank meter reflects how popular Google believes a page is based on the number and quality of links pointing at it. Sounds great -- but adding this meter was one of the worst things Google ever did.
Source SEW
Page rank has caused a feeding frenzy which is not entirely based on reality. A site with low page rank (PR) can and often does outrank a site with a higher PR, I would be happy to see the whole thing axed by Google. What is Yahoo's Web rank data based on I hear you ask? the word is it is apparently link popularity based, same as Google's PageRank.

Overture gets a new name;
Yahoo! has decided to rename Overture, its famous pay per click text ad company. The new name will be Yahoo Search Marketing Solutions, and the switch will take place this spring (Autumn OZ).
"Our mission is to be essential to marketers of all types around the world," says Yahoo senior vice president Ted Meisel according to TechNewsWorld.
"Unifying all of our search marketing and related products under one banner and one common approach reflects our commitment to integrate and simplify online advertising, allowing businesses of all sizes to take advantage of the Yahoo Search marketing solutions that best fit their marketing goals."
All right, but we are still not convinced that this is such a good move. The first argument against such a change is, of course, that Overture has become a well known brand. The company has already switched names one time before (from GoTo to Overture).
Secondly Yahoo!/Overture is selling Overture pay-per-click text ads to other portals and search destinations. They might feel a little bit uneasy about announcing that they are delivering data from one of their main competitors, the portal company Yahoo! That being said, the move might strengthen the Yahoo! brand.

Precision Match --> Sponsored Search
Local Match --> Local Sponsored Search
Site Match Self Serve --> Search Submit Express
Site Match Xchange --> Search Submit Pro