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Hi All
First up an apology for missing an edition in the meantime
I have, had a week off to move house interstate, had the flu
+ a bit of work on.... Anyway onto the Biz my thoughts have
been documented in a few reports out recently from Comscore,
JupiterResearch and Doubleclick, that too much focus is put
on CPA (cost per acquisition) for online paid search marketing
budgets. People go online to research a buy, they may not
buy this week or the next, but the exposure and clicks count
AND they are still using generic keywords to search! Picsearch
announced that it has entered into an agreement to supply
the new MSN Search service with image search services. Google
reveals $3m top executive bonus plan and since their latest
'Allegra' update the SEO world has been buzzing about LSI
(latent semantic indexing) with mixed opinions and results.
This
Weeks Search Engine News
Paid Search Through 2009
Rising Cost Per Click Drives Market, Forces Advertiser Efficiency
Jupiter
Research Report - Executive Summary
"Paid search will continue to grow faster than any other
sector of online advertising, increasing from $2.6 billion
in 2004 to $5.5 billion in 2009. A sharp increase in the average
cost-per-click is the primary driver of this market, with
incremental growth in the number of searches also driving
spending. With a majority of search marketers using unsophisticated
bid strategies, improved measurement and increased efficiency
will be necessary to maintain an effective return on investment."
Search Spending Relies on Narrow Advertiser Base, Niche
Search to Lead Future Growth
Jupiter Research released findings that search advertising
is dominated by just four categories - retail, financial services,
media and travel - comprising four out of five dollars spent
on the medium, according to DM News. The Jupiter report indicates
keyword pricing, which has been rising quickly, will stabilize,
and that future search advertising growth will likely come
in good part from the proliferating vertical and specialized
search sites.
Paid search spending in the United States is concentrated
in the four categories of retail, financial services, media/entertainment
and travel, according to a report released yesterday by JupiterResearch,
a division of Jupitermedia Corp., New York.
The four categories accounted for 79 percent of the $2.6 billion
spent on paid search in 2004.
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