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Search Marketing:
It's Not About Your Brand, It's About the Customer
By Rick E. Bruner, Director of Research, DoubleClick Inc.
Generic terms are greater opportunity With regard to
the use of merchants' brands vs. generic keywords, the research
shows that generic phrases overwhelmingly dominate shopping-related
searches. Generic keywords made up, on the low side, 72% of
searches for apparel products to 82% for computer hardware
on the high side. Moreover, most people never used merchants'
brands (or variations thereof, including misspellings) at
all. For the apparel category, 87% of respondents used a generic
phrase while searching for apparel products, while less than
50% used a variation of the brand name. In the other product
categories, generics were even more dominant. More DoubleClick
and also ClickZ
Stats article
Picsearch announces collaboration
with MSN
Image search for the new
MSN Search is powered by Picsearch AB.
STOCKHOLM, Sweden, February 21, 2005 - Picsearch
announced today that it has entered into an agreement to supply
the new MSN Search service with image search services. This
means that MSN consumers may search for electronic images
on the Internet using technology made available by Picsearch.
Nils Andersson, CEO of Picsearch, said "I am very excited
that Picsearch's technology will be used to find images on
the Web for this worldwide service. MSN shares our desire
to be at the forefront of the net search market. Picsearch
will continue providing the highest quality image search service
in the world. New features are always being developed."
The new MSN Search, launched on February 1, delivers the information
consumers are looking for online more precisely through a
combination of up-to-date resources and search tools that
make it possible for consumers to tailor their search to their
needs. With a database of hundreds of millions of images Picsearch
forms part of this integrated service.
"The new MSN Search service offers a large index to help
consumers quickly and easily find the information that is
of interest to them," said Justin Osmer, product manager
at MSN. "MSN is proud to team up with Picsearch to offer
a vast index of high-quality images that are relevant to our
consumers' queries."
Google to pay over $257,000
on trademark charges
French court rules against Google to pay 200,000 ($257,433)
related to charges of trademark infringement, unfair competition
and misleading advertising.
Source:
The Register, 02-07-2005
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