3 Common Optimisation Mistakes;
Carl Cristie
Failure to do adequate Keyword Research;
If you are developing a website don’t you think it would
be a good idea to make sure you are focussing on the most relevant
and high traffic keywords?
For example goldcoast or gold coast, which one should you focus
on? In google.com.au there are 15,600,000 pages for gold coast whereas
goldcoast has 287,000. Another thing to watch out for with keywords is singular
versus plural.
Where to start with keyword research? Search for your keyword in
Google, check out the top 5 sites, view source of these sites homepages
and copy all their keywords from meta name = keywords. Then try
putting these keywords into Google at https://adwords.google.com/select/main?cmd=KeywordSandbox.
Then take your growing list and go to Yahoo and check demand http://inventory.overture.com/d/searchinventory/suggestion/?mkt=au.
I like to have a column for no of pages in google also. Then sort
these in excel and build 25 + pages for the top keys. Content is
King. Another thing is look for 2 or 3 keyword phrases where you
can, these can be the best keys.
Another US data keyword tool is
http://www.bepractical.com/cgi-bin/keyword-tool.cgi
Download time / Page size
I am not a big fan of most web designers after 11 years in this
business I cannot believe what is still getting built. Flash intro
pages that take 30 secs to load, 500k homepages etc etc un-believable.
Size matters ! make your pages small 50-100k and thereby fast to
load in the end users web browser. If your site is slow to load,
you may lose that visitor before they even get presented with anything!
Check out this tool to see how your page rate in terms of download
time and more; http://www.netmechanic.com/toolbox/html-code.htm
Incoming links
Links really make a difference especially in Google, think it will be easy to get good links? Think again it takes time, thats right
work and some knowledge on how to do it correctly. Link worthy
content is a very good start, posting articles is another strategy. The anchor text needs to contain the keywords you are targeting.
You need to actively seek good links out, or employ someone to work
on this for you.
So that’s it in a nutshell, know what the keywords are do
the research, then build lots of content and keep adding links.
Follow these rules and you will be well on the way to gaining success
in the search engines.
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