Question of the week: How much will it cost to optimise my site?
There is no one size fits all here, websites can be very different animals, one premise does apply though like anything, the more you spend the better the results.There are many elements to a optimisation campaign including;
on page and off page (links) optimisation plus ongoing maintenance & tweaking of SERPS (search engine result pages). If you are going to engage a SEO firm think long term
Some seminars where SEO's head John Bolakis will be presenting over next few weeks;
John has been instrumental in introducing the notion of search engine optimisation and search engine marketing
to the Australian online environment. SEO currently works with such organisations as CSR Gyprock, QldTravel,
SEEK and Legion Interactive. As a search engine visionary and market expert, John has been advising companies
on how to use strategic search engine marketing campaigns to significantly boost their online business;
Δ Free Breakfast Seminar: OzHosting's Searchability events in conjunction with SEO.Melbourne 25 May 2005 + Sydney 26 May 2005 What search engine visibility means to your business, Increasing web site traffic ? increasing sales
92% of Internet users rely upon search engines to locate goods or services on the World Wide Web
You are invited to a special breakfast briefing to learn about the power of Search Engine Optimisation
(SEO) and how to ensure your site appears among the top listings of search engine results.
This seminar is jam packed with practical advice on getting prime ranking and maximising hits by
making the most of your online business relationships. Find out how to get targeted customers to your site.
Δ Online Retail 2005 conference/workshops - Darling HarbourAcquiring and Retaining the Profitable Online Shopper
June 20 -22
Discounts are available for our newsletter readers
John's WorkShop - Novotel on Darling Harbour, Sydney
Workshop A: How to Implement Online Acquisition Tactics That Will Make Your Site "SCREAM" in the Online Environment
Wednesday, 22 June 2005 - 9:30am - 1:00pm
This workshop will be jam packed with practical advice on getting prime ranking and maximising hits by making the most of your online business relationships.
Find out how to get targeted customers to your site by:
- Using your unpaid optimisation methods to leverage your paid operations
- Using as little paid optimisation as possible whilst still maximising visits to your site
- Hands on keyword research
- Building links (directories, niche sites, etc)
- Making the most of your online affiliate relationships by implementing mutually
beneficial promotion strategies that drive whole communities to buy on your site
Note, in regards to receiving discounts for the www.iqpc.com.au event, please contact
or
, advising them that you heard about this offer from SEO to redeem your discount.
Saying of the Week; Blessed are the flexible, for they shall not be bent out of shape. - Anon Rap Up; That's it for this week, please send through any or requests, till next enjoy.
| 
