nov 16 p2

       
 
SEO "Max Your ROI" Weekly Newsletter  
 

------ 16th November 2004, edition ------

   

U.S. Online Travel Market to Soar Overall growth predicted to rise 70 percent, while online managed business travel expected to almost triple in the next five years.

Total Online Booking Revenue and
Channel Share, 2003 to 2009
Year U.S. Online
Travel Booking
Revenue
Percentage of
Total U.S.
Travel Revenue
2003 $46 billion 20%
2004 $54 billion 23%
2005 $62 billion 26%
2006 $70 billion 28%
2007 $77 billion 30%
2008 $84 billion 31%
2009 $91 billion 33%
Source: JupiterResearch Internet Travel Model, 2004

http://nl.internet.com/ct.html?rtr=on&s=1,186v,1,5ohm,39i8,9iwl,dd24? ClickZ Stats

MSN Search one step closer to launch (November 10 2004, update November 11) MSN has upgraded their tech preview of their new search engine to a more advanced public beta test site. This site will run in parallel with the regular MSN search site and portal, currently both are powered by the Yahoo! search engine (Inktomi) .
So MSN is not rushing it. They want the new search engine to be as good as Google's before they do a proper launch -- which is clearly the most sensible thing to do.
The company seems very optimistic. MSN chief executive Steve Ballmer told shareholders on Tuesday that "We will catch up, we will surpass [Google]". But then again, this is exactly the kind of thing you are supposed to tell shareholders.
Among the new features added to the MSN search engine is a "Near Me" button that restricts your search to your local area. The feature is based on your computers IP address, but you may also set the geographical location manually.
There is extensive support for advanced searching. A separate "Search Builder" link opens up a more advanced search form on the search page itself. You may limit your search to specific domains, countries, languages or regions or to pages that link to a defined URL. The "Search Builder" then transforms your query to the correct Boolean syntax.
Another innovation is the search engine algorithm sliders. Yes, you may adjust the search ranking by degree of match, page popularity and freshness.
It is this type of innovation that gives Microsoft a chance against Google. However, there is no reason to believe that MSN will overtake Google as the leading search portal in the very near future. This technology is not better than Google's, and Google has built a better brand. However, searchers will definitely benefit from getting such a strong alternative to Google.
Note:The beta search page may be unavailable at times. There are obviously many who would like to test out the new search engine.

Note: Beta URLS are:
MSN Global: http://beta.search.msn.com
NineMSN: http://beta.search.ninemsn.com.au
NZ: http://beta.search.xtramsn.co.nz

   
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