Google Launches
Additional Tools For AdWords Clients Google
has announced the launch of some new AdWords tools designed
to assist webmasters and search engine marketers in creating
successful ad campaigns. The program, called Google
Advertising Professionals (GAP), was "designed
for professionals who currently manage or want to manage multiple
AdWords client accounts, the Google Advertising Professionals
program can help you become a more successful ad manager -
for free."
Google's new program consists of three features designed
to assist users with the development of successful ads. The
first tool, called (1) My Client Center,
is the result of what Google calls; "(a) response to
advertiser feedback, Google AdWords now offers a powerful
new tool for handling multiple AdWords accounts?"
The client center offers support for advertisers that multiple
accounts with a number of different agencies.
On top of a revamped client interface, Google is now offering
an (2) AdWord Advertising Professional Logo.
The logo can be displayed on websites after the web owner
meets certain requirements set forth by Google. The logo indicates
that owner has displayed a degree of AdWord success. According
to their Professional Logo page, "You may use your program
logo to show off your Qualified status on your website and
in your marketing materials?" Yep thats right you
have to take a test and pay a fee (each year). So its off
to school for me ...
The final GAP feature introduced is the (3) AdWords
Learning Center. Google introduced the learning center
because it will allow members to: "Use Google's free
training to sharpen your AdWords knowledge and prepare for
the Google Advertising Professional Exam. Comprised of concise
multimedia lessons, our training program is self-paced to
match your individual learning needs. Skip, pause, or end
a lesson at any time. In addition, each lesson includes practice
exercises and quizzes to ensure you master the concepts."
To learn more about their tutorials, visit the learning center
page. More; https://adwords.google.com/select/ProfessionalWelcome
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