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Gmail
Users Soon Able to Check E-Mail Via Outlook
SAN FRANCISCO (Reuters) - Web search leader Google
Inc. said on Wednesday it will soon make it possible for users
of its free Gmail service to check their e-mail via Microsoft
Outlook or on certain handheld devices such as mobile phones.
Google (GOOG.O: Quote, Profile, Research) said it is adding
POP, or post office protocol, access to Gmail for all users
over the next couple of weeks. The move will enable Gmail
users to download a copy of their messages through other e-mail
programs, such as Outlook and Eudora, and devices that support
POP.
Using POP access, Gmail users would also be able to view their
messages offline.
Google said it already provides free automatic forwarding,
which enables users to send incoming messages to the e-mail
of their choice. "We have no plans to charge for either
feature," the company said.
Google, which had its much anticipated initial public offering
in mid-August, recently has been adding address book and other
features to its advertising-supported Gmail service launched
this spring.
Microsoft Corp. (MSFT.O: Quote, Profile, Research) and Yahoo
Inc. (YHOO.O: Quote, Profile, Research) , which compete with
Google in Web search, also offer rival free e-mail services.
People can access POP mail accounts for free through Yahoo
Mail, but forwarding is available only as part of a premium
mail service, a company spokeswoman said.
Representatives of Microsoft's Hotmail service were not immediately
available to comment.
Search Engine Marketing
through Sensis.com.au (Guest article written
by Evan Balafas - Sensis)
Over the space of the last 3 years or so, Search Engine Marketing
has exploded in Australia. From your local business and Small-Medium
Enterprise to the major online spenders such as Westpac, Virgin
and Ebay, companies have taken notice and are flocking to
this new medium in droves.
However, at numerous online events hosted by various media
groups that I have participated as a delegate and keynoted,
I am surprised on the amount of confusion that search engine
optimisation and search engine marketing creates to the sophisticated
marketing executive and the amount of opportunity that exists
for enterprises to embrace.
According to Mr Foad Fadaghi, Senior Industry Analyst from
Frost and Sullivan, paid search advertising in the country
will jump from $69million spent this year to $250 million
by 2007. This growth is being driven by the recognition that
search engine marketing, like directories can help advertisers
target buyers right when they’re looking to buy –
an extremely valuable audience.
 source: Frost & Sullivan
With more and more companies using search as a direct marketing
method, what is the best way to continue attracting the best
possible return from your advertising?
They key is to diversify. With three key publishers in this
market, Google, Overture and Sensis all targeting specific
user groups, the best way may be to diversify across the three
portals. Sensis now has a great product in the search engine
marketing space in Sensis.com.au. It is also important to
consider other online services buyers can potentially use
to support their purchase decisions. These include directories,
classifieds and, of course, your own web site.
Read more of this
article about Sensis
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