Overture
Precision Match -
information
Otherwise known as pay per click or sponsored listings/results/sites,
Overture serves ads in Australia on Ninemsn.com.au & Yahoo.com.au.
All ads need to be reviewed and approved before going live,
with this taking between 3-5 business days, so be prepared
to wait and get your copy right! One typo and your ad could
stay up for days with the error! One nice feature is the ability
to see exactly who your competitors are and there bids.
TIP! Start your online campaign
in Adwords get it right there and then go live with Overture.
In Google you can rotate and test ads and get instant trends
and results.
Overture Launches New Advertiser
Service Enhancements;
Overture has simplified its match type options by combining
its current Phrase and Broad match types into one match type
called Advanced. Overture offers two Match Types for keywords/phrases:
Standard Match and Advanced Match.
Standard Match is the core source of traffic
for all Overture advertisers. You currently receive traffic
with Standard Match from:
Exact matches to your keywords
Singular/plural variations of your keywords
Common misspellings of your keywords
Advanced Match requires that the words in
your keyword appear in the user's query in any order.
Overture has also added a new Budgeting
feature, which is designed to enable advertisers to control
their monthly spend at the account level, based on the amount
of money they specify as their daily budget. They have also
added a budget feature similar to Google, where you can limit
your daily spend on your account.
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