 Google's Desktop Search Could Change SEM Forever
|
| |
|
|
|
| |
|
SEO "Max Your ROI"
Weekly Newsletter |
|
| |
| |
|
Hi All
With 7 weeks till Christmas the silly season has begun, prices
for sponsored listings are on the rise as demand pushes up
prices.
So lets get to it, as usual there is much to talk about in
the world of search ...
This
Weeks Search Engine News
DoubleClick up for Sale
Shares of DoubleClick (Quote, Chart) surged 12% Monday
on news that the company may be up for sale.
DoubleClick announced that it had hired Lazard Freres "to
explore strategic options for the business in order to achieve
greater shareholder value, including a sale of part or all
of its businesses, recapitalization, extraordinary dividend,
share repurchase or a spin-off."
The news comes a week after DoubleClick warned that its fourth-quarter
results will be below Wall Street expectations. DoubleClick
sold off its media business during the dot-com bust to focus
on technology, a move that left it behind when online advertising
rebounded.
As of June 30, the company had $261 million in cash, compared
to $135 million in debt. Its stock peaked at $135 a share
in January 2000. It closed Monday at $7.12. The stock has
a market capitalization of $900 million and trades at 30 times
earnings estimates.
Google's Desktop Search Could Change SEM Forever
Source: ClickZ - Desktop search will quickly replace
hard-drive directory navigation. This will lead to more search
hours for the average computer user, never mind the Internet
user. As search hours and search experience increase, more
searchers will use longer search phrases when they use a major
search engine. That has significant SEM implications...
http://www.clickz.com/experts/search/results/article.html/3428781
|
| |
|
|
|
|
|
|
|
|
|
|
|