nov 9 p5

Online advertising is making significant inroads into the media mix, now accounting for about 8 percent of overall ad spending among major marketers, according to the 2004 edition of an annual survey of ad industry leaders released Thursday by the American Advertising Federation. The survey, which was conducted in collaboration with Atlantic Media Co., also projected that online would rise to a 17 percent share of the ad budgets of major marketers within three years. It also found that many ad industry leaders no longer consider it a new medium, but part of the "traditional" media mix.
Percentage of Media Budget Allocated to Online Ads*

2001: 5.25%
2004: 8.35%
2007: 17.00%

Source: American Advertising Federation Survey of Industry Leaders on Advertising Trends. Prepared by Atlantic Media Co. November 2004. *Average of all respondents. Base = 121.

One Internet, Many Copyright Laws The New York Times, November 8, 2004
Project Gutenberg, the volunteer effort to put the world's literature online, may be the latest victim in the Internet battle over copyright. Earlier this year, the Australian affiliate of Project Gutenberg posted the 1936 novel "Gone With the Wind" on its Web site for downloading at no charge. Last week, after an e-mail message was sent to the site by the law firm representing the estate of the book's author, Margaret Mitchell, the hyperlink to the text turned into a "Page Not Found'' dead end.