QUESTION: People
talk about ‘cloaking’ what is it exactly?
The process by which your site can display different pages
under different circumstances. Primarily used to show a optimized
page to the search engines and a different page to humans.
Most search engines will penalize a site if they discover
that it is using cloaking.
Cloaking is normally done via user agent, or IP (if they
are any good). This means that if the useragent is googlebot/2.1
(or any other agent they choose) they get shown one page.
If useragent = internet explorer 5.1 then they get another
set of content. Done properly there will be no cache, so that
rules that out. The only way to catch this bunch out is to
configure your browser and surf as googlebot/2.1 (or whatever)
IP cloaking is another animal, and is practically impossible
to identify. The content is delivered according to the IP
address of the user agent. So anyone, or any spider coming
from an address owned by google will be delivered one set
of content, while someone outside will see another. (I have
said google to illustrate a point, you can set it for any
or multiple IP blocks to cover all those owned by search companies).
Rap Up;
So ends another edition please email if you any questions
you would like answered or topics covered.
Also any great sayings you come across please send them in
and share them with everyone.
Saying of the Week;
"The unexamined life is not fit to be lived
by a human being" Socrates
think ... !
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