SelfCert - SEO testimonials

Testimonial: SelfCert (Business Information Systems)

"As a diverse IT training company, our website is a key component of our business sales strategy and driving qualified traffic to it is critical. Before our campaign with SEO we lacked a presence on the major search engines, in particular Google. In the space of just 3 months our positioning has greatly improved to the point where we have risen to page 1 on Google.com.au for some of the most competitive and sought after keywords we could hope for, leaving our competitors behind. Along with our increased search engine visibility, the number of unique weekly visitors to our site has jumped 450% translating to a 30% increase in company revenue. With these strong sales conversions, our marketing spend with SEO has delivered exceptional return on investment and for that we are very grateful indeed."

Craig Austin
Director
Business Information Systems
www.selfcert.com


Case Study: About SelfCert's Search Engine Promotion campaign

Initial search engine related problems - Sales and Marketing perspective

In summary, SelfCert has strategic partnerships setup with the likes of www.SEEK.com.au , www.careerone.com.au , www.mycareer.com.au , SkillSoft ( www.skillsoft.com ). These relationships prove to be key to SelfCert sales process. Similar relationships are difficult to source, however a definite opportunity to grow sales was through attracting potential clients on the web through search engines, something SelfCert had not fully taken advantage of previously due to the technical nature of www.selfcert.com


Initial Search Engine related problems - Technical Perspective

  • Dynamic content pages were not being found by search engine spiders and consequently, by not being found by end users on the web searching for keywords like mcse training
  • Pure search traffic (as opposed to Pay Per Click search traffic) was relatively very low to new results
  • Main source of unique visitor referrals were derived through text and image links in the content of partner sites mentioned above.
  • Google PageRank was only a fair 5/10

SEO Technical Solution

  • YourAmigo's SpiderLinker Software designed to correct problems with dynamic webpages that are invisible to search engine crawlers and spiders
  • Link Popularity service designed to increase the number of quality links pointing to the client's website and consequently, the client's Google PageRank
Before and After Results

  • Number of SelfCert webpages indexed by search engines increased by 78,500%
    Before: only 8 www.selfcert.com dynamic pages were in Google's database
    After: within 2 months, this had increased to 628 dynamic pages successfully added to Google's database
    Today: 622 dynamic www.selfcert.com webpages can still be found in Google's database
  • Search traffic to SelfCert website increased by 42,500%
    Before: Less than 100 unique visitors were being generated from search engines
    After: Over 4,350 unique visitors and potential clients per month from search engines
    (once all 628 www.selfcert.com webpages were available to end users in search engines).
  • SelfCert's unique website visitors increased by 450%
    Before: 12,100 unique visitors per month (average of March/April 2003)
    After: 55,500 unique visitors per month (average of July/August 2003)
  • SelfCert's Revenue - Sales increased by 30%
    Our company's overall telesales increased by 30%