SEO 101 - Search Engine Optimisation Defined

Search Engine Optimization Basics:

It is important to understand how search engines actually work. When you enter a keyword into a search engine, you are searching through the search engines local database of web pages not the public internet! The search engines representation of the web is obtained by them sending out web crawlers who go through the page content they find, and then store that info back in their databases.

So when you enter your keyword your query goes to the search engine (SE), which finds content that matches the query and returns results. So know you can see how important it is to optimise your site for keywords!