 SEO MAX Your ROI Newsletter, 28 Sept 05, p2
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Google & Microsoft early contenders for Deal with AOL, as Time Warner indicates it may look for 50-50 partner;
Google's motivation is to protect its revenue, a large chunk comes from AOL ( estimated 12%), and to open up a new user base. Makes me think about all that fibre Google has been buying and using that to deliver Video for Time Warner .... Microsoft on the other hand are probably leading the race though in June 2003 they paid Time Warner $750m, mostly in settlement of legal disputes, relating to Netscape but there was more in that deal. Microsft certainly has the war chest and the proposed 50-50 partnership deal would have to be of interest to Time Warner. Mobile Search New Frontier
The early adopters are the young and fashionable 12-24's but following closing are tech heads and savvy CEO's. The beauty is the availability of instant information for decision making, what movie will we go to? which restaurant etc? Usability and clean content will be essential for this to work, accessibility is anywhere these days! For Online marketers this is a new frontier and going forward websites will need to built in WML or xHTML for WAP delivery.
End of the Size Wars? Google drops homepage content but says its index is the most comprehensive
In answer to Yahoo claims of a 20 billion page index Google has responded by removing its number of pages indexed off its homepage. Google is claiming it has the most comprehensive collection of web documents available to searchers. Which is a good move at the end of the day good search results are all about relevancy not quantity. |
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